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INCREASE YOUR VISIBILITY ON GOOGLE NOW

Provided: eBook Editing, Formatting & Publishing

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eBook Editing & Publishing Testimonial:

“The book has arrived!! Now I know how you felt when you first saw your own. It’s wonderful. The quality of the front-back covers, the quality of the paper, the layout even with the Daoist Dog and Panda facing each other from opposite pages and it really looks great? And, all of your work to make it so!!! I can’t wait to show it to people! “

Ken Sproul, Author, The DAO of SEO

http://www.dao-of-seo-ebook.com

Toronto, Canada

Video Testimonial:

“IT’S FANTASTIC!!!!!!!!! I love it and completely approve of it! Fantastic how you solved the weakness and water problem. It’s perfect! Way to go, Gisele. Now I can’t wait to share it!”

Ken Sproul, Toronto, Canada

About Ken Sproul:

Working on Ken’s Search Engine Optimization book was one of the best opportunities I have had since offering eBook Coaching services.

I use his common-sense approach with regard to search engine rankings every day when creating web sites and publishing YouTube videos.

Ken has since published detailed information explaining the importance that eBook publishing, YouTube videos, and Blogs play with regard to being found on Google.

If you are finding yourself trying to increase the potency of your website traffic, I strongly recommend Ken’s latest book, The Dao of SEO, and urge you to subscribe to his newsletters:

http://www.daoofseo.com/

Gisele

An Excerpt from Ken Sproul’s recent newsletter detailing the benefits of YouTube videos. Here, he studies the potency of YouTube videos and Google, and tracks the videos that I have designed and published for some of his clients:

YOUTUBE VIDEOS AND OTHER OFF-SITE STRATEGIES:

I don’t really trust most bandwagons designed to help sites rank. I think the engines are simply too smart. Maybe social networking helps but I don’t see much sign of it and it seems to take a huge amount of time. People don’t seem to realize that getting multiple back-links from the same website doesn't do much. Back-links are like voting. You really get to vote for a site once and any additional votes are discounted. So, getting a lot of back-links from something like digg.com probably has limited value, though certainly if you have the time for it then every little bit helps. I do encourage diversity.

But I do believe that videos can help. I discussed this in my last newsletter and a few of you have done videos since then. One of the great values of videos is that they are not housed on your own site (though they can be posted there). But they are on sites like Youtube.com, owned by Google. And, they can rank. And, if you can get them on page one for even some small search phrases then you’ll get clicks. My feeling is that when search engine visitors find a video icon in a set of search results, they’re much more likely to click.

If you do this, be advised that it may take months for the video icon image itself to appear beside your Youtube video. I lamented about this in my previous newsletter wondering why my video icon only appeared at Google.ca but not at Google.com. Now it’s at Google.com too. I’m not sure what the mechanism for that is.

My Youtube video is now #10 on Google.com for ‘best seo ebook’. It’s a small search phrase but it’ll get clicks and grow from there. That gives me two page-one listings for that search phrase and I can’t be accused of spamming since one is from my site and one is from Google’s own Youtube page. It’s the same on Yahoo but on Yahoo my site and the Youtube listings are side by side at #3/#4.

It’s even better for Jack. His personal self-defense products site isn’t on page one of Google for ‘bear pepper spray’ (although he has other page one rankings) but his Youtube video is #7. Guaranteed - when people search for ‘bear pepper spray’ and they see only one site on the page with a video icon, that site’s going to get clicks.

One of our new clients has hit the ground running with both a new website and a new video for the Shakes, Popcorn and Ice Cream Diet.

But remember, a Youtube video is a website page and to rank well on Google (or other engines) you need to drive PR to it. A Youtube video will pick up some links naturally as there are video sites out there that post videos, so Youtube videos have link bait built-in. I can also put your video into our links program but since you can’t have outbound links on your Youtube page you’d have to put the program links on another website of comparable PR value. If you can do that then I can accept your video into the program.

If you need help preparing a video contact Gisele (giseleveilleux@earthlink.net). She's done several videos for partners including this one a few weeks ago for my long-time Tooth Fairy Gifts client, Gary. His site is #1 for 'tooth fairy gifts' and his Youtube video is already #22 though it's not showing any PR yet.

Ken Sproul, SEO Guru

http://www.DAOOFSEO.com

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